|
|
 |
Employee-Resource Groups
These networks of employees with common interests increasingly are being used to strategically advance businesses by using members' ideas for marketing campaigns targeting fast-growing markets and as a means of increasing recruitment, retention and promotion of top talent.
| These articles are accessible to subscribers and non-subscribers
|
|
Generations of GLBTs in the Workplace
By Yoji Cole
Read this story from the May 2007 issue of DiversityInc magazine. Being "out" at work isn't such a big deal these days. How different is it for GLBT employees and their employers? . . . ...more
|
Top 50 Best Practices, Get in Synch With Your Employees
By Won Kim
Read this story from the January/February 2007 issue of DiversityInc Magazine. Are your employees engaged? Are they motivated to help the company meet its goals, and do they know what to do to make that happen? Your bottom line depends on communicating with—and engaging—all your employees, regardless of race, gender, orientation, ability or age. . . . ...more
|
Four Strategies to Engage Employees
By Yoji Cole
Read this story from the January/February 2007 issue of DiversityInc Magazine. Catherine Fox was ready to choose her family over her job—and this was not a choice she wanted to make. It was six months after her first daughter was born in 1998. Her baby had colic, suffering from abdominal pain and intestinal swelling. The child cried all night. . . . ...more
|
Employee-Resource Groups: The Hidden Assets
By Peter Ortiz
How do you effectively reach a market? Ask your own workers. How do you recruit and retain the best employees from a specific group? Get help from your own workers. Verizon Communications tapped a gold mine when it sought help from its 3,800-member black employee-resource group in developing the "Realize" campaign. The 27-year-old Consortium of Information and Telecommunications Executives (CITE) represents 35,000 black employees nationwide and is open to all employees. That large number provides Verizon with a cost-effective way to learn what services its customers want. Jeff McFarland, director of business-marketing communications for Verizon and executive adviser for CITE, notes that employees usually learn about a new campaign after it is developed. The results of such an approach may mean "sometimes seeing folks in ad campaigns who really don't represent your market." For the "Realize" campaign, his group sat at the table in deciding the best way to reach customers. . . . ...more
|
The Benefits of an Open Work Environment
By Peter Ortiz
For much of her career at General Motors (GM), Leslie A. Hohman remained guarded about her personal life, but it had nothing to do with shyness. Hohman rose through the ranks of GM for 30 years, from a technician to her current position as engineering group manager. Hohman, a lesbian, was active in the GLBT (gay, lesbian, bisexual or transgender) community outside of work, but not until 1999 did she come out at work. "There was no Ellen DeGeneres, no 'Will and Grace,'" Hohman recalls. "Here is what anybody who is gay will tell you ... a lot of your time is taken up hiding." . . . ...more
|
Employee-Resource Groups: What's In a Name?
By Brenda Velez
Most corporations have them and understand the growing importance of the employee-resource group, affinity group or employee network. They appear to serve similar purposes, but is . . . ...more
|
Employee-Resource Groups: The Hidden Assets
By Peter Ortiz
Read this story from the Special Issue 2006 of DiversityInc magazine. How do you effectively reach a market? Ask your own workers. How do you recruit and retain the best employees from a specific group? Get help from your own workers. . . . ...more
|
The Benefits of an Open Work Environment
By Peter Ortiz
Having official acknowledgement for affinity groups as part of the corporate culture is important not only for GM but for other corporations that want to attract and keep candidates. For GLBTs, it's a company's way of letting them know "we recognize you're out there, we value you. . . . ...more
|
|
|
|
|
|
|
|
|
|
|
|
|
| DiversityInc's News From the Web |
|
|
|
|
| Featured Video of the Week |
|
|
|
|
|
|
|
|
|
|
