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You are here: DiversityInc | Election 2008 - F | Young, Black, Latino . . .

Young, Black, Latino & White Voters Choose Obama

By Daryl C. Hannah

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November 05, 2008

Keywords: Barack Obama, election '08, voters

 

Millions of Americans turned out yesterday to elect President-elect Barack Obama, making him the first Black president of the United States. But while millions more spent last night and today celebrating the historic moment, the question remains: Who actually voted for Obama?

Of Obama's voters, more than 60 percent were white and 20 percent were Black, according to Edison/Mitofsky exit-poll information. Latinos made up 11 percent of votes for Obama. That's more than the percentage of Latinos who supported President Bush four years ago.

Where the Candidates Found Support.

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Voter Category Obama Voters McCain Voters Kerry Voters Bush Voters
White 61% 90% 66% 88%
Black 23% 1% 21% 2%
Hispanic/Latino 11% 6% 9% 7%
Asian 2% 1% 2% 1%
Men 44% 50% 42% 49%
Women 56% 50% 58% 51%
Republicans 6% 64% 5% 68%
Independents 28% 28% 27% 25%
Democrats 67% 8% 68% 8%
Age under 45 52% 42% 46% 44%
45 and over 48% 58% 53% 56%
Income under $50,000 42% 32% 52% 39%
$50,000 and over 58% 68% 48% 61%

*Source: Edison/Mitofsky exit poll


But that's not all. Obama also received a large percentage of younger votes, claiming as much as a 10 percentage-point lead over his GOP opponent Sen. John McCain, ending the night 52-42 percent, respectively.

So why was Obama so successful among younger voters? Technology. This campaign season, more than 46 percent of Americans used the Internet, e-mail or text messaging to get information about the presidential campaign, according to the Pew Internet & American Life Project. A whopping 35 percent of Americans, two-thirds of whom are between the ages of 19 and 29, say they have watched online political videos, nearly three times what the organization reported in 2004. And Obama surely out paced is opponent when it comes to the internet advertising and spending.

 

Amount of money spent on media Sen. John McCain Sen. Barack Obama
Print $4,210 $13.9 million
Broadcast: $63.3 million $160.4 million
Internet $3 million $11.9 million
Media Consultants $624,144 $194 million
Misc. $9.8 million $3.8 million

*Source: OpenSecrets.org

Readers' Comments

Posted: Wednesday, Nov 05, 2008
Young, Black, Latino & White Voters Choose Obama

I'm in my fifties and white, and I have been actively supporting Barack Obama since February. So give us older voters some credit too for supporting this historic candidacy. I believe Obama will be a truly great president.

Carol Nye

Posted: Wednesday, Nov 05, 2008
Young, Black, Latino & White Voters Choose Obama

Attributing Obama's success with young voters solely to technology is missing the very important point that he also had a message to accompany his campaign's grasp of technology, and that message had great appeal to American youth. The act of connecting requires not only the means, which technology provided, but also something that the recipient wants to see and hear. Just watch to see how quickly young people hit the channel button on their TV remote or the search button on their radio when they are even slightly disinterested in what they are seeing or hearing.

Paul Kuntz

Posted: Wednesday, Nov 05, 2008
Young, Black, Latino & White Voters Choose Obama

As an African American Female, I am so moved by this historic moment.. Not only because he's our country's first African American President, but the fact that WE, the american people (whites, blacks, hispanics, etc) did this together... Obama represents all people, and I am proud to have witnessed this moment.

Karen Roberts

Posted: Wednesday, Nov 05, 2008
Young, Black, Latino & White Voters Choose Obama

We could have bailed out this country or fed the world's starving population with what they spent. What a disgusting system we have created!

Arthur F. Conlon

 




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