Keywords: Ask the White Guy, diversity, DiversityInc, NASCAR, racing, sports, auto racing, diversity drive, Top 50
Question:
It's interesting reading Joe Henderson's complaints--that he was given poor equipment and was not even provided a race car. That's how all NASCAR drivers have it when they start out. These drivers typically are groomed from a very young age to race. Cars and equipment are not provided by NASCAR--it is the sponsors and teams who determine what their teams are furnished, and those with significant promise are typically given more money to invest in the team. They are scouted and watched at many local small-time tracks and then recruited by the teams or by the sponsors. NASCAR doesn't do the recruiting, it's based on talent. I think it's cool that girls have women like Danica Patrick, Ashley Force and Angel … that they can look up to, but to include others solely based on a desire to increase diversity could prove to be dangerous for all other drivers out on the track. If a driver were fully qualified and gifted in racing, he or she should be given an opportunity to race, but it's not NASCAR's decision that prevent that; it's the team owners and the sponsors--look at them for answers.
By the way, at least 13 of the companies on your Top 50 list sponsor race teams. This year, it's even called the "Sprint" Cup. Should Sprint have its name on the racing series this year if diversity is such a problem in NASCAR? Maybe they shouldn't be on your Top 50 list based on the diversity problem in NASCAR. Major sponsors include Coca Cola, Ford, Pepsico, Toyota, Xerox, General Mills, Sprint, GM, Citigroup and Capital One, among others. Also, have you ever asked NASCAR to see their data without charging them the large fee to evaluate the data? Perhaps it's not a "we're afraid of what you'll find" but more of a "we don't want to have to pay for it."
In other words, NASCAR is becoming the scapegoat for problems that they may not have any control over.
Answer:
You are incorrect in your assertion that NASCAR would have to spend money to understand how their diversity efforts stack up to The DiversityInc Top 50 Companies for Diversity®.
There is no cost to participate in The DiversityInc Top 50 Companies for Diversity and every company that participates receives a free report card on their total diversity efforts, as well as their results in each of the four areas we measure: CEO Commitment, Supplier Diversity, Human Capital, and Organizational and Corporate Communications.
There is an open invitation for any company to participate in the DiversityInc Top 50 competition, including NASCAR (which does not participate). There is no connection between the Top 50 process and business conducted with our company. It is strictly an editorial process and is not pay-to-play.
The reason we covered this story is that they have had a heavy public-relations campaign to attempt to build an image as a diverse and inclusive sport.
There is nothing wrong with a sport that innocently attracts mostly white people and white participants as NASCAR has; however, Mr. France, CEO of NASCAR, has said that NASCAR must broaden its audience to grow. Their diversity effort isn't charity--it's a realistic reaction to declining audience numbers for NASCAR (at the same time America is becoming dramatically more diverse).
And you're right, I think any sponsor that is interested in developing an image of diversity and inclusion needs to be very concerned about the environment in which their brand image appears. Companies should carefully consider what their sponsorship says about their company. I wouldn't advise a company that cares about its diversity image to sponsor an event where a Confederate Battle Flag is flying. Doing so indicates that the sponsor has a contradiction of values. This is not conducive to building a good customer relationship (except with people who like to fly the Confederate Battle Flag).
In my opinion, it is disingenuous for a company to hide behind the behavior of its patrons, and I have no problem with people and/or companies expressing their First Amendment rights by flying a Confederate Battle Flag. The First Amendment, however, does not guarantee protection against the repercussions of such expressions.
According to a 2006 CBS "60 Minutes" segment, NASCAR is a $3-billion business. If they have a desire to build an inclusive sport, like every other business, they need to take meaningful steps to do so. Mr. Henderson's complaints and Ms. Grant's lawsuit, viewed in a larger context, are indicative of a conflicted and halfhearted attempt to build an inclusive sport.
Readers' Comments
Posted: Thursday, Aug 07, 2008
Why NASCAR's Diversity Efforts Are Ineffective
"I understand that some people may feel frustrated over a lost ability to insult, terrorize and abuse people they previously held under such treatment with no repercussions." Your reply to Mr. Bearden is insulting and insinuates he is a racist. Flying the Confederate flag can mean many things - including a pride in ancestors who fought in the Civil War. I don't know anyone who flies it to terrorize others. My understanding is the concept of diversity encompasses acceptance and respect. It means understanding that each individual is unique, and recognizing our individual differences. You are not practicing what you supposedly preach.
Terry Ayers
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Posted: Monday, Aug 04, 2008
Why NASCAR's Diversity Efforts Are Ineffective
Luke presented a factual scenario regarding the manner by which drivers are identified as potential racers. He may not have had his facts correct as they apply to Diversity Inc., but he was spot on regarding driver development. One of the most well-known Sprint Cup drivers is Jeff Gordon. If you read his bio, he began in racing in "go-carts" at an age many of us were still learning to ride a bicycle. His career grew as he moved up to another level of racing. You cannot decide at age 18 to be a race car driver and expect to walk in to a NASCAR team. It is a matter of driving experience and driver achievement. Expecting NASCAR to just plop someone into a race deal would be much like taking someone out of a grade school or even high school and expecting them to function as a CEO/COO of a fortune 500 company. We know that isn't going to happen, don't we? Anyone that hasn't been sleeping under a rock has heard about the discrimination case placed against NASCAR, and this scrutiny of their diversity commitment is an outgrowth of that process. While we need to examine the efficacy of their diversity applications we must not forget that they too have the protections all of us enjoy, innocent until proven guilty. Thus far it is only an accusation, so let's give them a break until the verdict comes in!
Joanne Carroll
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Posted: Monday, Aug 04, 2008
Why NASCAR's Diversity Efforts Are Ineffective
Dear Mr. Visconti, Just read your comments of August 4th, 2008 related to the above topic. I was under the impression that 'Diversity' is inclusion of all, not special selection of certain politically correct groups de jour. Why would a Brian France declare he would prefer the fans who wave Mexican Flags, but exclude with predjudice the fan base who made NASCAR what it was at it's heyday? If truly Diverse, shouldn't the Mexican Flaggers and Confederate Flaggers sit in the same stands and enjoy the same entertainment? Wouldn't you agree that this so called 'Diversity' push is just a new way to discriminate? Just exactly who was it that decided a gay liberal from New York was 'diverse', but a conservative blue collar worker from Appalachia who also is fond of a Confederate Flag is not 'diverse'? What is the secret agenda behind this 'diversity' cult? Diversity is so warped, that the Spruance DuPont plant in Virginia, which has the remains of Confederate Veterans on site, has denied the decendants of the soldiers permission to place a stick flag on their graves during Confederate Memorial Day. Why sir, do you openly promote a agenda that blatantly discriminates and causes actual harm? Response from Luke Visconti, Partner and Cofounder of DiversityInc You are right, Mr. Bearden, everyone is a part of "diversity", including you. I do not advocate taking away your right to fly whatever you wish over your house or business - but what this "diversity thing" is all about is respecting other people's right to not be associated with that symbol - and take financial action about their feelings. I understand that some people may feel frustrated over a lost ability to insult, terrorize and abuse people they previously held under such treatment with no repercussions. I hope you will read my latest column about NASCAR in today's newsletter. Thank you for your email. I appreciate the time you took to email us. Best regards, Luke Visconti
Billy Bearden
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Posted: Monday, Aug 04, 2008
Why NASCAR's Diversity Efforts Are Ineffective
Motorsports Industry has been around since the early twenty's. Wendell Scott, a black NASCAR driver, became the first black person to win a NASCAR Grand National race, was one of the best drivers to hit the sport, was not celebrated and given total access to the millions of corporate dollars for sponsorship. Charlie Scott, a black NASCAR driver, no relation to Wendell Scott, was listed among the top twenty drivers of NASCAR and was a member of the orginal dream team. The Chrysler Corporation sponsored Charlie Scott, who was outfitted like the rest of the NASCAR stars in the late forty's and fifty's. If one of America's most powerful automotive corporation could sponsor a black driver during the time when Jim Crow was still being practiced undercover, there should not be a problem today for them to sponsor minority teams and young black and female drivers. Corporate America, who says that they are practicing diversity inclusion in their corporate business dealings as it relates to motorsports are truly deceiving America. The majority of corporate America's diversity VP's or directors have no say so in the sponsorship dollars that are allocated to motorsports. I have had to educate a few diversity VP's about the sport and help show them why they need to be in the sponsorship decision making process. The purse for sponsorship dollars are usually more than the budget for any corporate America's diversity office mission. If all motorsports marketing division of corporate America included their diversity officers into the sponsorship decision making process, NASCAR and the rest of the motorsports industry would be looking like the rest of America today. IF black drivers where white there would be many more black and female young drivers in the fore front of NASCAR and any other motorsports intity today. Racism yeasterday is systemic today and continues to practice its un-American ethics in motorsports sponsorship. There must be "Change" in all motorsports divisions. As I say, "movement equal improvement if we do not move we (Americans) will not improve". Wayne Clapp Executive Director of the Association For Diversity In Motorsports (AFDIM) Inc "Bridging the gap".
Wayne Clapp
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Posted: Monday, Aug 04, 2008
Why NASCAR's Diversity Efforts Are Ineffective
So no company should sponsor historical reenactments of Civil War battles? Or living history events where Confederate soldiers are being portrayed? Or cemetery clean up projects where Southern soldiers - recognized by the US Congress as having the same rights as any American soldier - are buried? And what about the many Americans of African, Mexican, Irish, Native and other cultures whose ancestors fought under the Confederate battle flag?
Terrry Ayers
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