So what makes a top company for
Latinos? CEO commitment is critical, as well as a commitment to hire, retain and
promote top Latino talent. Consider these statistics about the Top 10 Companies
for Latinos:
· The boards of directors at the
Top 10 for Latinos are on average 6.9 percent Latino, compared with 5 percent
for the Top 50 and less than 2 percent nationally (Hispanic Association on
Corporate Responsibility).
· The Top 10 Companies for Latinos
report 12.5 percent of managers receiving promotions were Latino, compared with
10 percent for the Top 50.
· Seventy percent of the Top 10
Companies for Latinos have multicultural-marketing departments, compared with 65
percent of the Top 50 and just 38.5 percent of companies ranked in the bottom
quarter of Top 50 survey respondents. There were 256 companies participating in
this year's ranking.
· All the Top 10 for Latinos say
the head of diversity reports to the CEO or is one direct report away, compared
with 92 percent of the Top 50 and 80 percent of bottom-quarter respondents.
· The CEO personally chairs the
diversity council at 60 percent of the Top 10 for Latinos, compared with 44
percent of the Top 50 and 30.6 percent of bottom-quarter respondents.
Here are the Top 10 for
Latinos:
No. 1: Cingular Wireless
Also No. 15 on The DiversityInc Top 50
Companies for Diversity list, No. 2 on the Top 10 Companies for People With
Disabilities, No. 9 on the Top 10 Companies for Executive Women and No. 9 on the
Top 10 Companies for GLBT Employees.
Thirty percent of direct reports
to the CEO are Latino, compared with a Top 50 average of 3.8 percent. And 8
percent of all managers are Latino, compared with 6.4 percent for the Top 50
average. The company also makes regular philanthropic contributions to Latino
organizations, including the National Council of La Raza and the Hispanic
Scholarship Fund.
No. 2: Citigroup
Also No. 27 on The DiversityInc Top 50
Companies for Diversity list, No. 7 on the Top Companies for People With
Disabilities and No. 9 on the Top Companies for Recruitment &
Retention.
The global banking giant reports
Latinos are 14.75 percent of new hires in the
United States
and 11.75 percent of its board of directors.
No. 3: Consolidated Edison Co. of
New
York
Also No. 2 on The DiversityInc Top 50
Companies for Diversity list, No. 5 on the Top 10 Companies for Recruitment &
Retention, No. 5 on the Top 10 Companies for African Americans.
The utility reports 18 percent of
new hires are Latino, compared with 12.3 percent average for the Top 50, and
11.5 percent of management promotions go to Latinos, compared with 7.3 percent of the
Top 50. Also, the board of directors is 9 percent Latino.
No. 4: AT&T
Also one of the 25 Noteworthy Companies, No.
2 on the Top 10 for African Americans, No. 3 on the Top 10 for GLBT Employees,
No. 4 on the Top 10 for Recruitment & Retention, No. 4 on the Top 10 for
Executive Women, No. 5 on the Top 10 for Supplier Diversity.
With 12 percent of its work force
Latino, the company, formed by the merger of SBC Communications and AT&T,
reports 8.25 percent of its Tier I suppliers are businesses owned by people of
color.
No. 5: Wells Fargo
Also No. 17 on The DiversityInc Top 50
Companies for Diversity list, No. 5 on the Top 10 Companies for Executive
Women.
The bank's work force is 13.25
percent Latino but new hires are 17 percent Latino, demonstrating an increased
recruitment effort. Of managers receiving promotions, 8.75 percent are Latino.
Of female managers receiving promotions, 9.75 percent are
Latina.
No. 6: JP Morgan Chase
Also No. 11 on The DiversityInc Top 50
Companies for Diversity list, No. 2 on the Top 10 for GLBT Employees, No. 3 on
the Top 10 for Supplier Diversity, No. 3 on the Top 10 for Executive
Women.
The work force is 11 percent
Latino but new hires are 14 percent Latino. For women, the work force also is 11
percent Latina but new hires are 15
percent Latina...
No. 7: Tribune Co.
Latinos are 7.5 percent of all
managers at the media company but receive 13.25 percent of all management
promotions. The board of directors is 17 percent Latino.
No. 8: Starbucks Coffee
Company
Also No. 45 on The DiversityInc Top 50
Companies for Diversity list.
Eight percent of direct reports
to the CEO are Latino as well as 8.25 percent of the board of directors.
No: 9: Verizon
Communications/Wireless
Also No. 1 on The DiversityInc Top 50
Companies for Diversity list, No. 1 on the Top 10 Companies for Recruitment
& Retention, No. 8 on the Top 10 Companies for African
Americans.
Philanthropic relationships
include the National Society of Hispanic MBAs, the Hispanic Association of
Colleges and Universities and the National Council of La Raza. Seven percent of
managers are Latino at the telecom, but 10 percent of managers receiving
promotions are Latino.
No. 10: HSBC
Also No. 13 on the DiversityInc Top 50
Companies for Diversity list, No. 1 on the Top 10 for Executive
Women.
Latinos are 7.25 percent of
managers at the global bank's
U.S. operations
but 10.25 percent of all managers receiving promotions. Charities include the
Ballet Hispanico of New York, the Chicago Latino Youth Leadership Project, and
the Boys & Girls Club of El Sobrante.
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