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You are here: DiversityInc | 2008 Top 50 Profiles |   . . .

 
No. 32 GENERAL MILLS
   

Industry: Consumer Products
Main Competitors: Dannon, Kellogg, Kraft Foods
U.S. Headquarters: Minneapolis, Minn.
Number of U.S. Employees: 28,500
Annual Revenue: $13.4 billion
% of Operations Outside U.S.: 17
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Why It's on the Top 50: The consumer-products giant has made the Top 50 four of the last five years. This year's win is attributed to an excellent performance in Human Capital and Corporate and Organizational Communications.

Diversity Strengths: President, CEO and Director Ken Powell personally signs off on executive compensation tied to diversity and meets regularly with employee-resource groups. That leadership commitment carries over to the board of directors, which is 16 percent Black, 8 percent Latino and 39 percent women.

The company has a great mentoring program, with 40 percent of managers participating, compared with a Top 50 average of 35 percent. Mentors meet regularly, receive training, and have formal goals and metrics to assess their success.

General Mills has strong work/life programs, including floating religious holidays, on- and off-ramping, and alternative career tracks for parents and others with long-term family-care issues.

Fifty-five percent of employees participate in employee-resource groups, which have existed for more than 10 years. This compares with a Top 50 average of 19 percent. These groups meet during the workday, have company funding and have a senior executive as a member of each.

The company allocates 33 percent of its philanthropic budget to organizations tied to traditionally underrepresented groups, compared with a Top 50 average of 29 percent. Those groups include the American Indian College Fund, the Asian & Pacific Islander American Scholarship Fund, the Consortium for Graduate Study in Management, the Congressional Black Caucus, the Hispanic Scholarship Fund and the United Negro College Fund.

The company has strong values globally, which it translates through online ethics training, global distribution and training of the code of conduct, and active global encouragement of volunteerism and financial support of nonprofit organizations.

President, CEO and Director Kendall J. Powell: "A diverse work force, both in the U.S. and throughout our international operations, helps General Mills succeed by generating more insights, creative solutions, and a better understanding of the markets where we compete and our consumers around the world."

Vice President of Corporate Diversity Kelly Baker: "General Mills has adopted a strategic approach to employee diversity -- to hire and retain female and minority talent through an inclusive work environment. It's important to General Mills that employees are comfortable bringing 100 percent of themselves to work. As part of this effort, General Mills offers seven employee networks, mentoring programs, and a supportive environment for the exchange and development of ideas."

More DiversityInc Articles on General Mills:
Four Strategies to Engage Employees
Who Is a Native American?
Tips From the Top 50: How Consumer Companies Win the Talent War

Kendall J. (Ken) Powell
President, CEO and Director
   

Kelly Baker
Vice President of Corporate Diversity
   

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