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You are here: DiversityInc | 2008 Top 50 Profiles |   . . .

 
No. 23 TURNER BROADCASTING SYSTEM
   
Specialty Lists: The Top 10 Companies for African Americans
Industry: Media
Main Competitors: Discovery Communications, Fox Entertainment, NBC Universal Cable
U.S. Headquarters: Atlanta, Ga.
Number of U.S. Employees: 9,050
Annual Revenue: $10.3 billion
% of Operations Outside U.S.: 19.5
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Why It's on the Top 50: In its fourth year on the Top 50, Turner Broadcasting demonstrates excellent Corporate and Organizational Communications and Human Capital.

Diversity Strengths: Turner has unbiased retention for its work force and its managers, meaning it retains employees at equal levels regardless of race/ethnicity or gender. The company has strong employee-resource groups and mandatory diversity training for all its U.S. employees, held for at least one day every month. Turner estimates 40 percent of its philanthropy goes to traditionally underrepresented groups, compared with a Top 50 average of 29 percent.

Turner has strong mentoring programs. Employee groups Turner Women Today and Black Professionals @ Turner developed circle mentoring programs. The company also identified a corporate mentoring project resource to implement and manage all mentoring programs, including evaluating the usefulness of existing and new resources and tools; creating and providing resources to HR professionals, clients in each of the business units and the business resource-group leaders; providing direction and guidance to the individuals utilizing these resources; facilitating brainstorming, train-the-trainer and best-practices sharing sessions; and building capability of those individuals responsible for leading mentoring efforts.

Turner has very robust employee groups, including one for Seasoned Professionals (older workers). The company said several employees have organized to form a business resource group for new hire and Millennial/Generation Y employees. This group will partner with the Seasoned Professionals group to address the trends and business impact of a multi-generational marketplace and organization. In addition, the company is partnering with another team of individuals to launch a group for Turner parents who will serve as a resource to networks and corporate functions, for example, to Cartoon Network to address youth viewership.

The company ensures its programming increasingly is targeted at multicultural audiences. Last year, its "House of Payne" from producer Tyler Perry was advertising-supported cable's No. 1 sitcom of the year with Black viewers, the company said. Turner also acquired seven networks in Latin America, doubling its holdings in the region and raising its profile with U.S. Latinos. In addition, CNN's "Planet in Peril" documentary scrutinized environmental racism.

Chairman and CEO Philip I. Kent: "As a global media company whose brands and businesses entertain and inform consumers around the world, diverse people, programming and perspectives are fundamental to our continued success."

Senior Vice President and Chief Human Resources Officer Loretta Young Walker: "Diversity is one of the core operating principles Phil has identified to help guide business operations and measure success across Turner worldwide."

More DiversityInc Articles on Turner Broadcasting System:
Executive Recruiting Webinar
Recruitment Success Strategies
Work/Life: Next-Generation Benefits
Dick Parsons: The Calm That Hit the Time Warner Storm
Diversity Training: Why You Need It, How to Do It Right

Philip I. Kent
Chairman and CEO
   

Loretta Young Walker
Senior Vice President and Chief Human Resources Officer
   

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