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You are here: DiversityInc | 2008 Top 50 Profiles |   . . .

 
No. 15 BLUE CROSS AND BLUE SHIELD OF FLORIDA
   
Specialty Lists: No. 8 on The Top 10 Companies for Latinos
Industry: Healthcare
Main Competitors: Aetna, CIGNA, UnitedHealth Group
U.S. Headquarters: Jacksonville, Fla.
Number of U.S. Employees: 7,200
Annual Revenue: $8.1 billion
% of Operations Outside U.S.: 0
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Why It's on the Top 50: The Florida health-insurance company first came onto the Top 50 in 2003, spent two years after on the 25 Noteworthy Companies list, and bounced back to the Top 50 in 2006 and 2007.

Diversity Strengths: Chairman and CEO Robert Lufrano is clearly committed to diversity, evidenced by his chairing of the diversity council and appointing its members as well as meeting regularly with employee-resource groups. Lufrano also has made sure the budget for diversity increases each year, and it was up 15 percent last year.

The health-insurance company has an extremely diverse work force that is getting more so each year. Twenty-seven percent of the work force and 32 percent of new hires were Black. And 7.25 percent of the work force and 9.25 percent of new hires were Latino, while Asian Americans were 4.25 percent of the work force and 4.75 percent of new hires.

In management, the trend is even more apparent, especially when comparing current management numbers with promotion rates. Blacks were 14.9 percent of managers but received 19 percent of management promotions. Latinos were 6.5 percent of managers but received 24 percent of management promotions. Asian Americans were 6 percent of managers but received 16 percent of promotions.

And Blue Cross Blue Shield of Florida has unbiased retention in its work force and its management ranks, meaning employees are retained at equal levels across race/ethnicity and gender.

The company also gets a perfect score for getting its diversity message out on its corporate web site.

More DiversityInc Articles on Blue Cross and Blue Shield of Florida:
Mentoring Webinar
People and Places: Tony Jenkins, Blue Cross and Blue Shield of Florida
Money Talks: Diversity Incentives Make the Difference
Five Ways Employee Surveys Work for Everyone

Robert I. Lufrano
CEO
   

Ed Gallegos
Vice President of Cultural Competence and Diversity System
   

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