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5 Ways to Get a Job From a Career Fair
By Daryl Hannah

©DiversityInc. Reproduction in any format is absolutely prohibited.

Click below to hear audio tips from INROADS.

 

Career fairs all play the same: You shuffle to different company booths, offer your elevator pitch, politely nod as the company representatives spew company facts, hand them your résumé, and never get that call for an interview.

 

What's wrong with you (or your son or daughter)? And if you are from a traditionally underrepresented group, is there something in particular you are missing?

 

André Lee, director of recruitment for INROADS--a nonprofit organization that trains and develops talented youth of color for professional careers in business and industry--says it could be your attire or overconfidence, or because you ask inappropriate questions.

 

"The first thing people notice about an individual is his dress," says Lee, who manages a team of 13 national recruiters on more than 350 college and university campuses, bringing more than 30,000 applicants annually. "People should also be conscious of their overconfidence and the questions they ask."

 

Listen to find out the overall purpose of career fairs.

 

While it is illegal to discriminate on the basis of race, color, national origin, age, orientation, gender or disability, recruiters say it's particularly important for young people from traditionally underrepresented groups to steer clear of the common pitfalls most first-time job seekers fall into because not all companies welcome diversity.

 

DiversityInc has compiled a list on how to get noticed by recruiters at career fairs.

 

No.1: Dress to Impress

 

To get the part, you have to look the part. Your professional dress is directly tied to how seriously you take your job and, therefore, is very important when making a first impression. Dress professionally--and conservatively.

 

"It's important to dress as if you are going on an interview," says Lee. "I always advise people to wear business-professional attire."

 

No. 2: Be Prepared

 

Preparation is key. Consider each encounter you have with a recruiter to be a mini-interview. While it is impossible to foresee which questions the recruiter will ask, having your résumé handy and an answer to general questions such as "What makes you a good employee?" or "What are your best work attributes?" will make an impression on the recruiter.

 

"During career fairs, there are so many people. You should be prepared to do a 30-second introduction," advises Lee. "That introduction should include name, major, degree, level, graduation date, career objectives, and highlights your internships and why you chose that company."

 

Listen to Lee's advice on the best strategy for making the most of career fairs.

 

No. 3: Listen

 

It's easy to politely nod your head and tune out the company reps.

 

WRONG! Instead, pay attention, because often company reps give follow-up instructions. "Listening is extremely important and like any other interview, most employers are looking at general interest," says Lee.

 

No. 4: Leave With Something

 

"The most important thing you can walk away with is a business card," says Lee. Business cards are often the gateway to getting that interview.

 

Company brochures are also very important. While on the surface they may seem like a waste of trees, they can actually be quite informative, often providing information on the company's benefit packages and antidiscrimination policies.

 

Listen to Lee explain why getting the business card can be the gateway to getting the job.

 

No. 5: Follow-Up

 

There is no such thing as a "too-soon" follow-up. "It is important to follow up with recruiters within two days of the career fair," says Lee.

 

Following up with recruiters not only shows your genuine interest in the company, it also builds a relationship between you and the company. Send thank-you notes and be polite. Be persistent, but don't stalk.

 

More Career Advice >>

Readers' Comments
Posted: Friday, Aug 22, 2008
5 Ways to Get a Job From a Career Fair Really?

I am a little more pessimistic about prospects for employment from career fair events. I am a seasoned attorney seeking a career transition. I have attended more fairs than I care to mention. I routinely prepare individual resumes, targeted cover letters and virtual dossiers for companies and industries I am interested in. I also target specific positions and check availability before I attend. I have met some wonderful people and had great conversations, but I have never gotten a call to interview. I have, on the other hand, received numerous invitations to apply directly to the company's website, which begs the question of why it sent a representative to the fair to begin with. I now believe (especially as it relates to diversity fairs) that these fairs are prime PR events for the companies. As one Diversity Director at a Fortune 500 company confided, it is the company's chance to check off one more "effort" to recruit quality minorities.

Cynthia Duval

Posted: Wednesday, Aug 06, 2008
5 Ways to Get a Job From a Career Fair

I agree with the points that Mr. Williams presents and would like to add another. BE FLEXIBLE! In other words, don't disregard a company at a career fair because of a pre conceived notion about an industry. To your surprise, an opportunity may not be at all like you might have heard or you may get a better understanding of a position once you have spoke to the recruiter or manager. I have several years of experience of organizing career fairs and can not tell you how many candidates came back to me and told me that they ended up taking a job from a company that they had no intention of meeting prior to this suggestion.

Michael Chavez

Posted: Wednesday, Aug 06, 2008
5 Ways to Get a Job From a Career Fair

I attend an array of career fairs for Bright House Networks, a telecommunications company. One of the flaws that I witness of attendees is that they prepare one resume' and then make a multitude of copies and randomly hand them out to companies in attendance. But what do they do when a recruiter asks them for the resume' specifically for their company? Candidates are then at a loss. They should first research the companies that have signed on to attend. After this is complete, they should do further research on the openings expressed on the company websites. Thirdly, those jobs in which they are qualified they should draft and present a resume' to the recruiter for that specific job. Lastly, with most larger organizations going to applicant tracking systems, they should not limit themselves to paper resumes'; have their resumes' also on a thumb drive in the event that company has a computer on site and then they can immediately upload their credentials for immediate consideration. If attendees would follow these precursor rules, their experience at job fairs/career fairs would be a lot more fruitful and less stressful; it can be fun!!

Mac Williams

 



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