Click Here to Read the July/August 2007 Digital Issue
Front
6 Letters
8 Publisher's Letter
10 Editor's Letter
12 Calendar
14 Facts & Figures
16 Best of the Web
Features
18 It's All About Relationships
The extraordinary growth of multicultural markets has everyone rushing to reach these customers. Learn winning strategies with proven ROI.
By Jennifer Millman
32 Subprime Mortgage Mess
How can diversity and real financial education get borrowers and lenders out of the hole?
By Yoji Cole
36 Use Employee Groups to Reach Customers
Why did Coca-Cola pick the Blue Demon to sell energy drinks? How did Merck inform Asian Americans about its osteoporosis drug? They took full advantage of a great resource; their employee groups.
By Yoji Cole
40 5 Ways to Reach GLBT-Friendly Consumers
Gay, lesbian, bisexual and transgender people, as well as their friends and relatives, are loyal consumers. How can your company connect with them?
By Yoji Cole
80 Leadership
Federal Bank of New York's Diane Ashley
CSX's Susan Hamilton
Reed Smith's Tyree Jones
Yum! Brands' Terrian Barnes
82 Guest Column
Jeff Humphreys, director, Selig Center for
Economic Growth at the Terry School of
Business, University of Georgia
84 Scorecard
Check Out Top Bank Web Sites
86 People & Places
Sodexho's Lourdes Diaz
The Comcast Foundation's Allen Gomez
92 Legal
Gil Casellas, Mintz Levin, on
employee-resource groups
94 Top 50 Stock Index
95 Company Index & Contributors
96 Ask the White Guy
Luke Visconti offers readers the opportunity to confidentially ask questions regarding diversity. This month's topic: "Should We Use 'People of Color?'"
Next Issue: Immigrant Success Stories
Click Here to Read the July/August 2007 Digital Issue