Click Here to Read the July/August 2007 Digital Issue

Front

6 Letters

8 Publisher's Letter

10 Editor's Letter

12 Calendar

14 Facts & Figures

16 Best of the Web

Features

18 It's All About Relationships

The extraordinary growth of multicultural markets has everyone rushing to reach these customers.  Learn winning strategies with proven ROI.

By Jennifer Millman

32 Subprime Mortgage Mess

How can diversity and real financial education get borrowers and lenders out of the hole?

By Yoji Cole

36 Use Employee Groups to Reach Customers

Why did Coca-Cola pick the Blue Demon to sell energy drinks?  How did Merck inform Asian Americans about its osteoporosis drug?  They took full advantage of a great resource; their employee groups.

By Yoji Cole

40 5 Ways to Reach GLBT-Friendly Consumers

Gay, lesbian, bisexual and transgender people, as well as their friends and relatives, are loyal consumers.  How can your company connect with them?

By Yoji Cole

Back

80 Leadership

Federal Bank of New York's Diane Ashley

CSX's Susan Hamilton

Reed Smith's Tyree Jones

Yum! Brands' Terrian Barnes

82 Guest Column

Jeff Humphreys, director, Selig Center for

Economic Growth at the Terry School of

Business, University of Georgia

84 Scorecard

Check Out Top Bank Web Sites

86 People & Places

Sodexho's Lourdes Diaz

The Comcast Foundation's Allen Gomez

92 Legal

Gil Casellas, Mintz Levin, on

employee-resource groups

94 Top 50 Stock Index

95 Company Index & Contributors

96 Ask the White Guy

Luke Visconti offers readers the opportunity to confidentially ask questions regarding diversity. This month's topic: "Should We Use 'People of Color?'"

Next Issue: Immigrant Success Stories

Click Here to Read the July/August 2007 Digital Issue

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