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You are here: DiversityInc | Diversity News Free | Oprah Weighs In on I . . .
Oprah Weighs In on Imus as He's Booted Off TV
By Aysha Hussain

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April 12, 2007

Effective immediately, MSNBC has decided it no longer will simulcast the "Imus in the Morning" radio program. Will CBS Radio also drop the controversial talk-show host?

 

In a statement posted on Imus' web site Wednesday evening, MSNBC announced its decision to cancel its simulcast of Imus' show. Initially, MSNBC and CBS Radio addressed Imus' offensive remark with a two-week suspension set to begin Monday. But after sponsors dropped the show and public pressure mounted, MSNBC changed its mind. (See also: The Imus Fallout: MSNBC Pulls Plug on Controversial Host)

 

"This decision comes as a result of an ongoing review process, which initially included the announcement of a suspension. It also takes into account many conversations with our own employees. What matters to us most is that the men and women of NBC Universal have confidence in the values we have set for this company. This is the only decision that makes that possible. Once again, we apologize to the women of the Rutgers basketball team and to our viewers. We deeply regret the pain this incident has caused,"  MSNBC said in a statement.

 

Oprah Winfrey is adding her two cents to the Imus controversy. USA Today has reported that she has invited the Rutgers' women's basketball team and their coach C. Vivian Stringer to appear on her show today. A spokesperson for Harpo Productions Inc. said they are scheduled to appear live via satellite. 

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Despite a dramatic sponsorship backlash from corporations including Staples and Procter & Gamble ( No. 14 on The DiversityInc 2007 Top 50 Companies for Diversity® list), NBC News President Steve Capus said a loss in advertising dollars had nothing to do with his decision to drop the radio program. Capus went on record stating that after having witnessed countless discussions with NBC employees and the public, it was time to put an end to all the fuss.

 

"I take no joy in this," said Capus in an interview with MSNBC. "It's not a particularly happy moment, but it needed to happen. I can't ignore the fact that there is a very long list of inappropriate comments, of inappropriate banter, and it has to stop." Watch the video.

 

Imus' recent comment is just the latest in a long history of racial slurs and inflammatory remarks made on the show by Imus, his guests and regular contributors. Media Matters has kept a log of these past comments made by Imus, his executive producer Bernard McGuirk, and others, including a comment in which McGuirk described the rivalry of Democratic presidential candidates Barack Obama and Hillary Clinton as a "young colored fellah pretty much deckin' the old bag from New York and takin' away some of her money." 

 

Imus' fate lies in the hands of CBS's chief executive, Leslie Moonves. Ironically, last week McGuirk described the Rutgers University women's basketball team as "jigaboos and wannabees," a reference from the 1988 film "School Daze" written and directed by Spike Lee (See also: 'Nappy-Headed Hos': Don Imus Apologizes for Slur Aimed at Rutgers Team). According to a Newsweek web exclusive, media mogul Sumner Redstone said he is depending on Moonves to "do the right thing," a reference to Lee and his 1989 film "Do the Right Thing," in deciding whether or not to fire Imus.

 

In a phone interview with The Associated Press, Bruce Gordon, former president of the NAACP and a director of CBS Corp., said Wednesday he hoped his company  would "make the smart decision" by firing Imus for his racist slur. "He's crossed the line, he's violated our community," said Gordon. "He needs to face the consequence of that violation."

On his show this morning, Imus said, "I've apologized enough," reported CNN. Despite having been dropped by NBC, Imus still hosted his show from the MSNBC studios in New Jersey but did not appear on TV. "As you know, MSNBC folded up yesterday, so we're just on the radio," said Imus. "I'm not going to go talk to Larry King or Barbara Walters or anyone else." 

CBS restated its position to temporarily suspend Imus for two weeks without pay. The radio station "will continue to speak with all concerned parties and monitor the situation closely," reported MSNBC.

 

 

 

 

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