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What Dr. King Really Meant: The Obligation That Benefits Everyone
By Luke Visconti
February 16, 2007
DiversityInc's Luke Visconti, partner and cofounder, was the keynote
speaker at The Skanner Foundation's 21st annual Martin Luther King Jr. Breakfast
on Jan. 15 in Portland, Ore. More than 1,200 people attended.
What
would King say? Bernie
Foster built a bridge by asking me to speak at this event--a white publisher
invited by a black publisher to speak to an audience about Dr. Martin Luther
King Jr. It's quite an honor. Bernie
and I met at another event where I was discussing "the business case for
diversity." That the business case for diversity is a reality and not just a
theory is directly due to Dr. King and the civil-rights
era. The
business case for diversity is based on two factors: changing demographics and
corresponding changes in economic power. In
Dr. King's time, there were roughly 9 white people for every one person of color
in our country. Immigration had ended in the late 1920s and would not resume
until the mid-1960s, so our racial demographics were relatively stable. African
Americans were our largest demographic of people of color, and access to college
and corporate America did not exist for them. Most African Americans did not
even have the right to vote. Today
we live in an era of more immigration per capita than any time in American
history. For Americans under 40 years old, there are less than 1.5 white people
for every person of color. White people will probably be the minority by
2040. People
of color are increasing educational attainment more quickly than their rise as a
percent in our population. Households of color are increasing their household
income at more than double the rate of white households--and have been doing so
since 1990. In
essence, people of color are our country's engine of growth. When you factor
demographic changes with household-income changes, people of color have an
eightfold higher growth rate than white people. This
has caused a group of companies to take notice and become more progressive. My
company runs a competition once a year to determine The DiversityInc Top 50
Companies for Diversity. This year more than 600 companies asked for a survey,
and we expect over 350 to compete--participation is up over 100 percent from
three years ago. We
ask over 230 questions on four areas: CEO Commitment, Human Capital, Supplier
Diversity and Corporate Communications. Just so you know, there is no connection
between our list and business conducted with my company. The DiversityInc Top 50
Companies are very different than typical companies. For
example: -
Although
they employ 5 percent of the work force, they employ 17 percent of
college-educated people of color
-
They
hire 43 percent people of color even though the U.S. work force is only 28
percent people of color
-
7.5
percent of their procurement budget is spent with minority- and women's-business
enterprises. The national average is 2 percent.
And
perhaps the most important business indicator, the DiversityInc Top 50,
expressed as a stock index, outperforms the DJIA, Nasdaq and S&P
500. What
this tells you is not that diversity is driving stock price, but that diversity
is a core management practice of superior companies. It also tells you that
diversity brings sustainability to a company. The numbers show that companies
which have diversity in their DNA will dominate competitors which do not.
Despite
the compelling business case, 80 percent of the Fortune 1000 does not practice
diversity management. By diversity management, I mean disciplined, measured,
accountable management--not just Mexican food in the cafeteria on May 5.
Why
the lack of attention? Most corporations are run by straight, able-bodied white
men. The luxury of being in the majority culture is never having to think about
race. Now
that doesn't make all white people bad. Some of my best friends are white and
they're OK. But being in the majority makes most white people oblivious, and we
miss a lot of opportunities because of that. For
example, the median worth of a black household is one-tenth that of a white
household, and at the current rate of closure, it will take 1000 years for black
households to catch up. However,
if you caught black household wealth up to the median of white households today,
it would be like injecting the entire gross domestic product of Japan into our
economy--over 4 trillion dollars. How many houses, office buildings, schools,
cars, plasma TVs would we have to build with all that new capital in our
economy? So,
who is being hurt most by this kind of a program not being implemented at once?
White people. Why? There's more of us. If
the facts are so clear, why are a minority of companies practicing diversity
management? Why isn't there an emergency program to enable black households to
build wealth? One
reason is that we all have counter-productive human tendencies, like the feeling
that if another group gets something, we'll lose something--this is called the
zero-sum argument. It works when we're all hunting antelope in the jungle with
spears. If the other tribe gets the antelope, our tribe goes hungry. However,
zero-sum doesn't work in an economic model as you can see with just this one
household-wealth example. There's
another reason for a lack of progress: People will do a lot to avoid feeling
guilty. To look at our society and effect programs to build an equitable
situation would cause us white people to really look at ourselves more clearly.
It's far easier to blame the victim. But
let's look more closely at the cost of disparities. If you believe that all
people are created equally, then you have to assume that talent is also
distributed equally. Unfortunately, we can tell by graduation rates that a
vastly disproportionate percent of the black and brown talent in this country is
dashed on the rocks of a poorly funded public-school system. This can be fixed,
but it would require a huge commitment of resources. In
his August 1963 "I Have a Dream" speech, Dr. King spoke of our country's
obligation to live up to the promises made by our founders--that "black
men as well as white men would be guaranteed the 'unalienable Rights' of 'Life,
Liberty and the pursuit of Happiness.'"
He
spoke of a check that had been returned marked "insufficient funds." He did that
before he got to the often-taken-out-of-context parts like "my four little
children will one day live in a nation where they will not be judged by the
color of their skin but by the content of their character."
The
"I Have a Dream" speech isn't about being colorblind; it's about the obligation
that had to be paid before our society could move forward together.
The
check still hasn't cleared. Have we cashed other checks? Is it worth it to pay
this long overdue bill, or should we continue to ignore the knocking at the
door? Let's look to history. Following
World War II and Korea, millions of veterans went to college for free on the GI
Bill. Due to the implementation of this program, white veterans
disproportionately benefited, so let's focus on white people. Before WWII, less
than 7 percent of white people attended college. Today, 44 percent of white
people attend college. Our country's workers went from industrial and agrarian
employment to knowledge-worker employment. The corresponding generation of
wealth from white people working to the true extent of their potential was
unprecedented in human history. I
think you can make the case that the $4 trillion in missing black household
wealth is a drop in the bucket compared to what we're sacrificing to maintain a
society of "them" and "us." This
is where it gets scary for our country. White
people will be the minority by 2040 in this country; however, 75 percent of the
planet is already not white. The elimination of information barriers--most
importantly the Internet--has liberated the talents of billions of people world
wide. The Chinese now have as many people on the Internet as we have
citizens--and they are building colleges faster than any country on the planet.
People in India can call the U.S. for less money than it costs for us to call
them. Talent
can now flow from where it is to where it is best treated. There are six billion
people on the planet and only 300 million Americans. Unleashing the talent of
formerly oppressed Americans has made our market robust. As the world's formerly
oppressed people have been able to exercise the talent they were born with, the
global economy is surging. Investors in this country have already reacted.
According to the current issue of Barron's magazine, an amazing 90 percent
of inflows to mutual funds went offshore in 2006. By
non-violent protest, Dr. King forced our federal government to action in the
1960s. I don't think you can say that Washington is any more visionary today.
Last June, my magazine ran a story in our Top 50 Companies for Diversity issue
titled "The Worst Company for Diversity? The United States Senate," which
described the almost total lack of diversity in key senate staff positions. In
that article we ran a photograph of the Alito hearings. Out of roughly 300
people in the room, there wasn't a single black person. Not one.
In
this environment of malignant neglect, there is a
concerted effort in this country to enter a new era of oppression.
Bigots
like Linda Chavez and Roger Clegg of the Center for Equal Opportunity along with
sad souls like Ward Connerly are actively working against affirmative action and
diversity. They say we should be "colorblind"--that all things are equal and affirmative action is
wrong. They have worked to end affirmative action in California, Texas and
Florida and most recently in Michigan, where the recently passed "Civil Rights"
initiative eliminated affirmative action.
Their
arguments disregard the lasting effects of racism and ignore the obvious
disparities in our society. The fact is that we don't have a colorblind society.
It takes the blinders of the majority or the deception of evil people to not
deal with the obvious:
- A
colorblind society would not have more segregation in schools today than ever
before in our history.
- A
colorblind society wouldn't foster a prison industrial complex and incarcerate
people disproportionately by race--and have highest incarceration rate per
thousand in the world, even surpassing the former record in the Soviet Union.
- A
colorblind society would have rebuilt New Orleans by now.
- A
colorblind society would understand that not having universal healthcare is the
equivalent of wealth redistribution--from poor to
wealthy.
- A
colorblind society would have 50 percent women senators and roughly 28 percent
senators who are people of color.
- A
colorblind society would have equal rights for both straight people and gay
people.
- A
colorblind society would keep track of Iraqi civilian deaths as carefully as
we've tracked our own soldiers' deaths.
- A
colorblind society with the mightiest military in human history wouldn't stand
by as 2 million people are herded to their execution in
Darfur.
- A
colorblind society would understand that "unalienable rights" were not limited
in our Constitution only for those with the right
documents.
- A
colorblind society would not allow admissions to public colleges to be
determined by tests which have different results by race, like the
SATs.
- A
colorblind society will have an equal chance of a white publisher inviting a
black publisher to speak about America.
Ward
Connerly and Linda Chavez are well funded and working nationwide. They have
attacked affirmative action at the state level and have attacked diversity
programs at the corporate and university levels. Be aware. Dr. King taught us
that we have the obligation to forthrightly address the practices that preserve
racism. We
also have the obligation to act. Vote
your ethics. Most eligible people of color are either not registered or do not
vote. The reality is that your elected officials look at who votes and portion
their attention accordingly. Be
careful about who you do business with and work for. Reward companies that share
your vision. Become
financially literate. Build your family wealth through homeownership.
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