Telemundo (a division of Comcast NBCUniversal No. 19 on the Fair360, formerly DiversityInc Top 50 Companies list) announced it has raised more than $12.9 million for the Red Cross relief efforts for the victims of the recent natural disasters in Mexico, Puerto Rico, Texas, Florida and the Caribbean islands.
Under the banner of “TodosUnidos” (All Together) the Telemundo Networks, together with the Telemundo and NBC owned stations, raised more than $7.45 million for those affected. As part of these efforts, Comcast NBCUniversal and Telemundo contributed $500,000 in cash. In addition, prior to this effort, the NBC and Telemundo owned stations together with the Telemundo Networks raised nearly $5.5 million through multiple fund-raising efforts since Harvey struck Texas, including local phone banks in collaboration with the American Red cross and local Red Cross Chapters, as well as a national Red Cross Day.
The company’s “TodosUnidos” efforts included multiple local phone banks across the country and a network special hosted by the international media icon, MarioKreutzberger, Don Francisco that aired Sunday, Sept. 24 from 7-11 p.m. / 6-10 p.m. CT. The live broadcast produced from Miami, Mexico, New York, Puerto Rico, Houston and Los Angeles aired simultaneously across Telemundo, the cable networkUniversoand the TelemundoInternacionalCable Channel in Mexico.
“We are deeply moved by the scale of the destruction and loss of human lives from these natural disasters,” said Cesar Conde, Chairman, NBCUniversal International Group and NBCUniversal Telemundo Enterprises. “The Telemundo networks and local stations across the country rose to the occasion to deliver on our profound commitment to serve our community. The road to recovery and rebuilding is long and we remain committed to helping every step of the way.”
“Our stations are committed to helping communities have the news, information and resources they need to recover from the natural disasters that have affected so many, including our very own employees,” said Manuel Martinez, President, Telemundo Station Group. “As the rebuilding process gets underway, our stations will continue to be there to help their viewers achieve a brighter future.”
The “TodosUnidos” network special featured top Hispanic celebrities including J.Balvin, MiguelBos,ReguloCaro,Chyno, Elvis Crespo, Kate del Castillo, Pedro Fernandez, LuisFonsi, Larry Hernndez, Enrique Iglesias, Jesse y Joy, Natalia Jimnez, Jennifer Lopez, Lucero, Ricky Martin, RicardoMontaner, Natalie Morales,EdnitaNazario, Gerardo Ortiz, Prince Royce, JustinQuiles, Raphael,ChiquisRivera,LupilloRivera, Alex Rodriguez, Alejandro Sanz, Roberto Tapia, Thalia, Noel Torres,SofaVergara, Yandel and Yuri.
“We are extremely proud ‘TodosUnidos’was able to contribute to help the victims of these terrible disasters,” said Luis Silberwasser, President, Telemundo Network and Universo Channel. “I want to thank Don Francisco, all the talent that participated, our partnersand the entire Telemundo family for coming together to help make a difference for our community at such a critical time.”
The live relief special also had the support of major media partners including iHeartMedia, People en Espaol, Xfinity Latino, BuzzFeed, Mashable, Facebook, Twitter, MSN Latino and YouTube. Other celebrities and personalities who participated include Aracely Armbula, Felicidad Aveleyra, Mara Celeste Arrars, Carmen Aub, Jorge Bernal, Jencarlos Canela, Andrs Cantor, Jorge Crdenas, Jessica Carrillo, Erika Csiszer, Rashel Daz, Jose Daz-Balart, Ana Lucia Domnguez, Ximena Duque, Michel Duval, Gaby Espino, Laura Flores, Luis Ernesto Franco, Ral Gonzlez, Mauricio Henao, Carlos Hermosillo, Ana Jurka, Adamari Lpez, Jessica Maldonado, Anglica Mara, Karim Mendiburu, Jorge Miramontes, Carolina Miranda, Gala Montes, John Morales, Ana Mara Polo, Carlos Ponce, Gabriel Porras, Zuleyka Rivera, Ana Lorena Snchez, Daniel Sarcos, Rogelio Mora-Tagle, Jos Mara Torre, Anglica Vale and Samadhi Zendejas.
Telemundo network shows “SueltalaSopa,” “AlRojoVivo conMaraCeleste” and “NoticiasTelemundo Fin deSemana” kicked off with special programming at4 p.m.as a prelude to the live special.
