AT&T (No. 3 on the DiversityInc Top 50 Companies list) is bringing Taylor Swift fans a first-ever, intimate look at the creative process behind her latest studio album, reputation, with the release of the multi-part series “The Making of a Song.” On Nov. 1, AT&T released the first episode, “Gorgeous,” online with the full series available only from AT&T on Taylor Swift NOW beginning Nov. 13.
The series was shot by Taylor herself and chronicles her journey through writing and recording songs for her highly anticipated 6th studio album, reputation, due out Nov.10. New episodes will debut on Taylor Swift NOW every Tuesday starting Nov. 13.
In celebration of the album release, Taylor Swift NOW will host a reputation Pop Up Nov. 12-16 in New York City. The Pop Up will sell Taylor Swift’s new album, reputation, along with exclusive merchandise. Fans can demo and buy DIRECTV NOW. They can also check out fun photo ops, including costumes and props from the “Look What You Made Me Do” music video, which holds the record for most views in a 24-hour period.
AT&T video customers can watch the new series “The Making of a Song” on Taylor Swift NOW on all our video platforms – DIRECTV NOW, DIRECTV (Channel 1113) and U-verse (Channel 1501). New DIRECTV NOW customers can sign up for a 7-day free trial**.
Taylor Swift NOW is also available through those platforms’ apps for on-the-go streaming. Eligible AT&T wireless customers can stream the content data-free.1 The Video On Demand content is organized in themed chapters, and showcases videos, concert performances, behind-the-scenes footage and more from the Taylor Swift archives. It’s all hand-curated by Taylor and gives fans a glimpse into her career and life.
Follow AT&T and Taylor’s social media handles for the latest news, information and sneak peeks at new “Making of a Song” episodes.
1 Requires eligible TV & AT&T data services. Excl. & restr. apply. Will receive Bonus Data to help cover data usage for exclusions.