Senior Bowl Players, Hershey Team Members Help Feeding the Gulf Coast

At a partner network of Feeding America, volunteers sorted and packed 1,820 pounds of food, which is enough for about 1,520 meals.

The Hershey Company’s (a DiversityInc Noteworthy CompanyReese’s brand has been the title sponsor of the Reese’s Senior Bowl since 2014.

The game is college football’s premier senior showcase, highlighting the nation’s best junior graduates and senior football stars and top draft prospects on teams coached by pro coaching staffs.

On Jan. 26, the day before Reese’s Senior Bowl took place at  Ladd-Peebles Stadium in Mobile, Ala., 10 of the all-stars joined Reese’s staff and 12 youngsters from Big Brothers Big Sisters of South Alabama at the Feeding the Gulf Coast center in Theodore to sort food and pack boxes as part of the Senior Bowl’s community-service day.

The players, youngsters and Hershey Company employees sorted and packed 1,820 pounds of food, enough for about 1,520 meals, according to AL.com.

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Reese's Brand Extends Senior Bowl Title Sponsorship

Reese's Brand Extends Senior Bowl Title Sponsorship

The Senior Bowl is scheduled for Jan. 27 at Ladd-Peebles Stadium in Mobile, Ala.

“We’re very dedicated to our partnership with Feeding America,” said Anna Lingeris, the senior manager of brand public relations and consumer engagement for the Hershey Company. “Feeding the Gulf Coast is a partner network of Feeding America. We really believe it’s important to nourish the minds of children. They need to start their day off well, they need to be fed in order to live a healthy live and garner education.

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