Nielsen’s ‘On The Record With Cheryl Grace’

A talk with Cheryl Grace, an author of Nielsen's report "Young, Connected and Black: African American Millennials Are Driving Social Change and Leading Digital Advancement."

Nielsen Black Millennials

Cheryl Grace

Nielsen (No. 41 on the DiversityInc Top 50 Companies list) recently released Young, Connected and Black: African American Millennials Are Driving Social Change and Leading Digital Advancement, the sixth report in Nielsen’s Diverse Intelligence Series focusing on the African-American consumer.

Following the report’s release, Andrew McCaskill, Nielsen’s senior vice president of Communications and Multicultural Marketing, sat down with Cheryl Grace (née Pearson-McNeil), one of the report’s authors to discuss highlights of Young, Connected and Black.

This latest report highlights African Americans’ economic and cultural gains and shines a spotlight on how African American Millennials are forging ahead in their use of technology and social media to raise awareness and evoke a national discussion on civic and political issues. Grace offers additional context around Black Millennials’ cultural influence and the value of that influence to businesses and brands.

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