Nielsen (No. 32 on the DiversityInc Top 50 Companies list) announced Dec. 19 that Nielsen AI, its self-learning marketing artificial intelligence technology, has been recognized by R&D Magazine’s R&D 100 Awards as one of the most technologically significant new products of 2017. The R&D 100 Awards has served as one of the most prestigious innovations awards program in research and development for the past 55 years, honoring great pioneers and their revolutionary ideas in science and technology. Nielsen AI, which is built into the Nielsen Marketing Cloud, was the only marketing or AI technology to be recognized by the R&D 100 Awards in 2017.
Nielsen received the recognition for Nielsen AI in the Market Disruptor—Services category, which was designed to highlight any service that will change the R&D industry or a particular vertical within the industry. Nielsen was the only company to receive a Merit Award in this category. The R&D 100 Awards sees entries from a wide variety of advanced science and technology categories including artificial intelligence, hybrid-electric machinery, transparent OLED displays, bizarre nanostructured materials, microscopes that can image proteins, and even inventions designed to help enable fusion reactions. Judges consist of unbiased, outside industry experts including professional consultants, university faculty members and industrial researchers.
“We were honored to recognize Nielsen AI in the Special Recognition segment of the R&D 100 Awards program this year with a Merit Award for Market Disruptor-Services,” said Bea Riemschneider, Editorial Director, Science Group of Advantage Business Media (R&D 100 Awards). “The recognition by our judging panel with this award illustrates Nielsen’s forward-thinking system that will aid research and development professionals today and in the future.”
“At Investing Channel, we use Nielsen AI to fuel granular, audience tailored ad targeting for our clients. We’ve seen big jumps in campaign performance—sometimes as much as 3X—as a result,” said Nikesh Desai, CEO and founder, Investing Channel Inc. “We also use Nielsen AI to better understand audience content consumption driving 4X more in content engagement. In analyzing multiple data streams, like website traffic patterns, offer interest and intent, viewability and audience behavior, Nielsen AI has played a big role in our revenue growth.”
“We’ve spent over five years building one of the most advanced marketing AI technologies possible into the Nielsen Data Management Platform,” said Kevin Lyons, SVP of Data Science and Technology – Nielsen Marketing Cloud. “To be recognized by the R&D 100 Awards, one of the most sought after awards in the science and technology world, proves just how innovative Nielsen is. Nielsen AI automatically identifies and adapts in real time to what consumer attributes, behavior and market conditions are driving marketing ROI. It’s a complete self-learning system that requires little to no data science or tech involvement to run. And our clients are seeing the value with improved campaign performance, content personalization and reduced advertising waste.”
Nielsen AI is a self-learning marketing AI technology, built into Nielsen Marketing Cloud, that automates model creation and optimization by analyzing real-time streams of device-linked data to instantly adapt audience segments to changes in consumer media and buying behavior, movement in the consumer path-to-purchase, audience composition and market dynamics. It automates time-consuming data science tasks – like model training, monitoring, and optimization – and scales to tens of thousands of concurrent models to meet the most complex marketing needs of large companies.