Juliana Ernst, 46, will become head of media relations, BASF Group (No. 24 on the DiversityInc Top 50 Companies list), based in Ludwigshafen. She succeeds Jennifer Moore-Braun, 45, who will become head of channel management, responsible for BASF’s corporate internet and intranet sites and social media platforms.
Ernst studied history and German in Tübingen, Germany, and Aix-en-Provence, France. She joined BASF in 1999 as a communications trainee with the Coatings division in Münster. Since 2001, she has held various Corporate Communications roles and also served as a change management expert for a global Human Resources project. From 2012 until 2013, Ernst served as Deputy Head of Media Relations BASF Group. Since 2013, she has worked at BASF China, based in Shanghai, where her responsibilities included innovation communication in Asia. Ernst has been Head of Corporate Affairs BASF Greater China since 2014.
Moore-Braun studied business administration, political science and German in Canada before joining the BASF Finance team in 1999. She moved to Corporate Communications in 2000 and has worked in media relations in Ludwigshafen and Hong Kong. From 2006 until 2009 Moore-Braun served as Head of Media Relations Europe. From 2009 until 2012 she was Deputy Head of Corporate Media Relations BASF Group. She was named Head of Media Relations BASF Group in 2012.