The Hershey Company Offers New Sweets, Seasonal Favorites for Halloween

The Hershey Company holds the No. 1 Halloween market share.


Halloween has become a tradition that extends beyond October 31, with the trend of consumers celebrating the stress-free holiday with friends, parties and adventures throughout what is now known as Halloween Season.

Candy is the number one purchase during this time¹ and this October will be no exception with the combination of new innovations and seasonal favorites from The Hershey Company’s iconic brands. The Hershey Company (a DiversityInc Noteworthy Company) holds the No. 1 Halloween market share (38.3 percent) and three of the top five Halloween candy brands, including Hershey’s Chocolate Assortment, Reese’s and Kit Kat2. Seventy percent of people say chocolate is their favorite Halloween treat overall2 and, this year’s delights from The Hershey Company will make all the festivities even sweeter.

Thrilling Innovations
The trend of throwing themed parties and celebrations is gaining popularity and people want treats that not only taste delicious, but are also snapshot worthy. The Hershey Company continues to take any costume party to the next level with Kit Kat Halloween King Size Bar packaged with spooky messages on every bar to add to the season’s spirit. Decorate in style with Reese’s Peanut Butter Spooky Eyeballs Snack Size which are wrapped in eyeball foils, and Reese’s Peanut Butter White Pumpkins coated with white crème and filled with smooth peanut butter in a festive shape. Whether you are the neighborhood party host or scary movie buff, these new items are sure to make any Halloween gathering an eerie-sistable occasion.

Wicked Assortments
For those candy lovers who can’t wait until October 31 to dig into their Halloween stashes come two assortments perfect for trick-or-treating and filling your Halloween bowls at home or the office. Listening to peanut fanatics demands, The Peanut Lovers Assortment Snack Size is perfect filled with Reese’sPayDayMr. Goodbar, and Take5 candies. When looking for a variety of flavors, the All Time Greats Assortment contains 225 pieces of candy, including Hershey’sWhoppersReese’sKit Kat, and Almond Joy chocolates. These collection bags make for a crowd-pleasing candy bowl and can make anywhere the favorite destination for treasure hunting trick-or-treaters and trunk-or-treaters.

Fall Delights
The Hershey Company continues to make the Halloween haul worth sharing. On your trip to the local pumpkin patch or harvest hayride, bring along a bag of Cadbury Harvest Mix Solid Milk Chocolates for a seasonal treat of assorted solid milk chocolate balls coated in a crispy sugar shell. Power through a maze of corn with the CUPFUSION phenomenon of Reese’s Cups stuffed with Reese’s Pieces, now available in snack size. Reese’s Pieces Peanut Butter Cup Snack Size will satisfy even the scariest of peanut butter desires.

Festive Shapes and Foils
Year-after year, Halloween and The Hershey Company go hand-in-hand with favorite seasonal products such as Hershey’s Cookies ‘n’ Crème Skulls, Hershey’s Party Assortment Pumpkin Bowl and the classic Reese’s Peanut Butter Pumpkins.

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