Cox Communications (No. 18 on the DiversityInc Top 50 Companies list) has announced its partnership with Crown Media Family Networks, home of Hallmark Channel and Hallmark Movies & Mysteries, to jump start the holiday spirit with the Holiday Celebration Destination featuring previews of family friendly holiday premiers, daily prizes and the best gift of all – giving back. The Cox and Hallmark Holiday Celebration Destination can be found here http://cox.holidaycelebrationdestination.com.
“Watching family-friendly Christmas movies is a meaningful tradition for many households, and we’re honored to help create those treasured memories,” said Colleen Langner, senior vice president of marketing, Cox Communications. “In the spirit of giving, viewers can spread holiday cheer by donating to charities, The Boys & Girls Club of America or The Salvation Army, by simply clicking and sharing to their social media pages. One dollar will be donated each and every share!”
The 24/7 Christmas programming slates on Hallmark Channel and Hallmark Movies & Mysteries include 33 holiday movie premieres with no duplicated content across the two networks. The Cox and Hallmark Holiday Celebration Destination online includes:
- An opportunity to click and share to donate to Boys & Girls Clubs of America and Salvation Army
- A video featuring Cox’s unique and easy-to-use voice remote with Cox Contour
- Previews of the Christmas movie premieres
- Sweepstakes featuring daily prizes and a grand prize
- A Happy Holiday Yule Log video featuring furry friends
- A convenient channel guide
- Print holiday-themed coloring pages
By saying “Hallmark Channel” into Cox’s voice remote with Contour service, all 33 original holiday movie favorites premiering this year are presented, and that’s one heck of a present.
In 2016, Hallmark Channel holiday premier3s averaged 4 million viewers and each movie ranked as the #1 movie for live viewing the day it aired. In addition, Hallmark Channel is the no. 1 ranked cable network on weekends during the Christmas season among households, women ages 25-54.