Making the Case for Corporate Philanthropy

Unlike most other aspects of big business, where the final concern is always about the bottom line, corporate philanthropy is about relationships. It sounds cheesy, perhaps, but it's true. Philanthropy is about relationships between people, relationships between organizations, and ultimately, a corporation's relationship with its surrounding, increasingly diverse community. . . . (To continue reading articles or access digital editions of DiversityInc magazine, please login below.)