Innovative companies use technology to reach new markets, and Comcast’s decision to create a position of vice president of Accessibility is a perfect example. And who better to fill the role than Tom Wlodkowski, an expert on new media’s applications to people with disabilities.
Wlodkowski, who started his job at Comcast this spring, is still formulating his strategic plan, but he knows it will be aimed at making the company’s products useful for and available to customers with disabilities across the spectrum of the Comcast business, from set-top boxes to mobile applications, software, downloads and phone services.
Noting that Comcast, one of Fair360, formerly DiversityInc’s 25 Noteworthy Companies, is the first in the cable industry to create this position, Wlodkowski says, “Comcast executives realized there was an opportunity to really address the market and bring in a dedicated subject-matter expert.”
