Diversity Leadership: James Norman, Kraft Foods Group
James E. Norman
Vice President, Diversity and Community Involvement
Kraft Foods Group
Attracting candidates from underrepresented groups is about channeling resources and aligning leadership behind “objective criteria,” Jim Norman said during a DiversityInc event on talent development. He credits Kraft’s active resource groups for helping in the successful recruitment, retention and promotion of diverse talent, especially women. (See video.)
When it comes to talent development—Kraft was named DiversityInc’s Top Company for Executive Development in 2012—“every employee is responsible and contributes to creating an open and inclusive culture through awareness, through understanding and through skill building,” Norman said while outlining Kraft’s on-boarding program, JumpStart. The initiative focuses on giving new hires from traditionally underrepresented groups an introduction to corporate culture.
Norman has been with Kraft for 30 years. Prior to Kraft Foods’ split into two entities in 2012, Norman held numerous leadership roles including Senior Director of Human Resources for the Kraft Foods’ Snacks and Cereals Business Unit and Director of Diversity for Kraft Foods North America.
Norman received a bachelor’s degree in psychology from Northwestern University.