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Most women admit to questioning what they should or shouldn’t eat, but it’s surprising to know just how much time they spend doing so. In fact, new research1 commissioned by Special K shows 90 percent of women in the United States question or doubt their food and spend 61 minutes second-guessing their choices every day.
- That’s an hour trying to decide what you “should” eat, regretting what you eat, wondering if a bad choice was “worth it,” or figuring out how to balance an “indulgence”
- It’s 15 days a year spent feeling uncertain about your food choices more time than most Americans receive as paid vacation
- And, 51 percent wish they didn’t think about food as much as they do
Taraji P. Henson teams up with Kellogg’s Special K to rally women to eat with confidence and stop second-guessing their food choices / Kellogg Company
Special K is on a mission to change that, and has teamed up with Oscar-nominated actress Taraji P. Henson to rally women to ditch the doubt, feel good about their food choices and #OwnIt.
“It’s a problem because questioning your food is limiting you from living your life at full strength,” said Henson. “As women, we need all the strength we can get. In fact, being strong is as important as being happy. That’s why Special K is rallying women to ditch their food doubt.”
Henson appeared in New York’s Times Square on August 14 in front of an oversized clock-inspired installation. For 1 hour and 1 minute, the clock showed examples of how real women second-guess their food choices every day. Then, at 1:01 p.m., Henson took the stage to share her own food doubts, and how she is able to ditch that doubt with Special K.
Rich with visibly wholesome, delicious ingredients, with Special K women don’t have to think twice about their food. For example, the study also shows:
- 77 percent of women feel more confident in their food when they know what it’s made with from breakfast to snacks to eating-on-the-go Special K is made with purposefully chosen ingredients like berries, nuts and whole grains
- 32 percent of women, or nearly 1 in 3, hesitate over, question, or regret their food because of its nutritional value but Special K delivers various key nutrients like fiber, iron, folic acid and vitamins A, C and D
- Women are more confident in food options that have less calories (31 percent) and offer a good source of protein (38 percent). Most servings of Special K cereals with cup of skim milk are less than 200 calories, while Special K Protein products provide 7 grams to 15 grams of protein
1 Kellogg’s commissioned a 15-minute online survey among 4,000 women and men aged 21 -55. They were asked questions on food, and specifically what makes them hesitate, question or regret food. The margin of error for this sample is +/- 1.54 percent at the 95 percent confidence level. The survey was fielded in June 2017.
