(Originally published on LinkedIn)
Our mission creates possibilities. At the heart of that mission are the experiences we help make possible for consumers. In an increasingly “connected world,” our relationship with consumers is less about telling them stories and more about providing them tools to create their own.
We know this also applies to the people who choose to build their careers with us. The same factors that influence where the connected consumer spends her money, also impact her attitudes about where she makes that money. The same principles we apply to shaping Mastercard as an experiential brand for customers can also help us build preference with employees.
As a leading technology company in the global payments industry, we’ve evolved our brand promise from being the “best way to pay” to “connecting people to Priceless possibilities”. Similarly, we’re evolving our employer brand to attract top talent. Our commitment to innovation and being a force for good in the world allows us to go beyond talking about a fantastic place to work. It gives us the basis to offer people the opportunity to do world-changing work – and connect them with Priceless employment possibilities.
Through our efforts to help underserved populations and transform humanitarian aid, we’ve helped the World Food Programme (WFP) bring electronic payments to 2.2 million Syrian refugees in Lebanon and Jordan. We’re empowering financially underserved communities to move into the mainstream economy and helping small businesses compete, grow and thrive. With support from our bank and retail partners and our cardholders, we’ve helped raise funds to provide more than 17 million school meals to children around the world. And we’ve introduced 26,000 girls globally to the possibilities of STEM curriculum and careers through Girl4Tech.
In addition to helping write the next chapter in payments technology, our employees have opportunities to do meaningful work that makes a difference in the world and helps real people.
My Chief HR Officer partner, Michael Fraccaro and I share an interest in amplifying the connection between our brand, our workplace and our people – or more rightly to equip employees to share the priceless possibilities they find working here.
Our story is about people. And those people make Mastercard a fantastic place to make your career story.
Raja Rajamannar is the Chief Marketing and Communications Officer and President of Healthcare Business at Mastercard