BASF Works with Digital Start-Ups with Visionary Ideas for the Mobility Industry

“We work with young entrepreneurs who have the potential to change the future of mobility and production,” said Jürgen Becky, Senior Vice President Performance Materials at BASF.

Alexander Weisz (l.), Associate Partner at start-up Quantoz, and Jan Buchmann, Head of IT Innovation at BASF, present an intelligent logistics concept based on the blockchain technology at EXPO Day of the innovation platform STARTUP AUTOBAHN.

BASF is No. 25 on the DiversityInc Top 50 Companies list

Why drive to the gas station when the gas station could come to you? That’s what the creative minds behind start-up POMP asked themselves. Their vision: a car that automatically informs its owner about a low fuel tank and gets refilled on-site through mobile fuel service vehicles. With support of the fuel additives experts from BASF, this mobile gas station concept is now being developed further.

This and other innovative ideas around mobility and digitalization were presented at the EXPO Day of start-up accelerator STARTUP AUTOBAHN in Stuttgart on July 25. Alongside other corporates, like Daimler, Porsche, and Hewlett Packard Enterprise / DXC Technology, BASF has been partnering and mentoring selected start-ups in pilot projects in the areas of blockchain, sensor technology, augmented reality, future manufacturing, and product simulation.

“We believe that big ideas start small. That’s why we work with young entrepreneurs who have the potential to change the future of mobility and production,” says Jürgen Becky, Senior Vice President Performance Materials at BASF. “It’s at STARTUP AUTOBAHN, where – figuratively speaking – the ingenuity of Carl Benz or Fritz Haber meets the visionary ideas of Steve Jobs. It is this enthusiasm for new things and entrepreneurial spirit that we want to foster within BASF to strengthen our own innovation power and competitiveness.”

As the leading chemical supplier to the automotive industry, BASF is a strong innovation partner and enabler for the mobility solutions of tomorrow. As an example, BASF’s plastics experts contribute their material competence and processing know-how to a pilot project with start-up KREATIZE. Its digital platform facilitates the direct exchange between Original Equipment Manufacturer (OEM) and supplier. Carmakers can upload CAD files of their automotive parts onto the platform. Thanks to a matching algorithm they can find the best possible material and production process for it, order right away, and pay directly online.

Another pilot project relates to supply chains: How do you recognize that a delivery is incomplete or damaged, even before you receive it? The start-up Quantoz, together with BASF and start-up Ahrma, found a smart answer to this question: an intelligent pallet that not only informs about its position and movement, but also its loading status as well as a possible impact or drop.

Thus, missing or damaged parts could be automatically re-ordered. By using Quantoz’ blockchain technology, the security and trust in the data integrity could be additionally increased. This combination provides an outlook for a secure and transparent material and data flow in the future.

But STARTUP AUTOBAHN is not BASF’s only initiative around digital innovation and start-ups. With AgroStart, for instance, BASF supports digital start-up companies in the agricultural sector in South America. BASF is also pursuing innovative solutions within its nutrition and health business in partnership with RocketSpace and their TERRA start-up accelerator program.

Furthermore, BASF participates in the “Digital Hub Ludwigshafen/Mannheim” located in Ludwigshafen, Germany, which is part of an initiative developed by the German Ministry for Economic Affairs and Energy. The hub aims to strengthen the start-up activities in the Rhine-Neckar metropolitan region, to raise international awareness for digital chemistry and digital health, and to collaborate with scientific partners from all around the world on these topics. In addition, BASF wants to attract digital talents, both for the company and the region.

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