Agenda: Culturally Competent Healthcare: How Diversity Creates Better Patient Outcomes
8:30–9:30 a.m. Networking
9:30–9:35 a.m. Opening Remarks, Luke Visconti, CEO, DiversityInc
9:35–10 a.m. Eliminating Health Disparities
Presenter: Dr. Joseph Betancourt, Director, The Disparities Solutions Center, Massachusetts General Hospital
What strategies are hospitals, health insurers and pharmas implementing to encourage effective cross-cultural care that will reduce disparities? What types of educational tools are most effective?
10–11 a.m. 3 Tracks on Culturally Competent Patient Care—Race/Ethnicity, Religion and LGBT Patients
Three panels of experts show you how to train your staff for maximum community outreach and impact.
Track 1: Culturally Competent Patient Care—Race/Ethnicity
Presenters: Dr. Jennifer Mieres, Senior Vice President, Office of Community and Public Health and Chief Diversity Officer, North Shore–LIJ Health System; Dr. Richard Amiraian, Corporate Vice President for Primary Care, Continuum Health Partners; Dr. Naa-Abia Casely-Hayford, Associate Chief of Ambulatory Care, St. Luke’s–Roosevelt Hospital
As the number of Blacks, Latinos, Asians and American Indians covered by the Affordable Care Act increases, learn how to best understand patient values and beliefs, attract and retain representative staffs, and mobilize community outreach for sustainable wellness programs. There will be specific emphasis on diseases impacting these communities, such as diabetes and high blood pressure.
Track 2: Culturally Competent Patient Care—Religion
Presenters: Mark Fowler, Managing Director of Programs, Tanenbaum Center for Interreligious Understanding; Judith Natale Sabino, MPH, Diversity/Cultural Liaison, Lehigh Valley Health Network
More than 40 percent of patients make medical decisions based on religious beliefs but only 9 percent of physicians ask patients about their religious needs, according to the Tanenbaum Center for Interreligious Understanding. How can hospitals eliminate this gap?
Track 3: Culturally Competent Care—LGBT Patients
Presenters: Donnie Perkins, Vice President, Diversity & Inclusion, University Hospitals; Shane Snowdon, Director, Health and Aging Program, Human Rights Campaign
The Human Rights Campaign will detail its Healthcare Equality Index assessing whether healthcare facilities provide equitable care to LGBT patients, and University Hospitals will tell you how it developed successful outreach programs for the LGBT community.
11:15–11:45 a.m. HCAHPS: Why an Engaged Workforce Yields Maximum Reimbursement Dollars
Presenter: Misty Hathaway, Director of Marketing and Administrator for the Office of International Alliances, Mayo Clinic
Millions of dollars in Medicare payments to hospitals over the next year will be based on the HCAHPS survey of patient satisfaction. How can hospitals deliver higher-quality care, reduce readmissions and earn maximum reimbursement dollars? Learn how hospitals are using D&I to increase and measure employee engagement to ensure better HCAHPS results.
Noon–1 p.m. Lunch — Guest Speaker
Dr. Ronald Copeland, Senior Vice President, National Diversity Strategy & Policy and Chief Diversity Officer, Kaiser Permanente
1–1:30 p.m. Diversity in Clinical Trials—Improving Research Outcomes, Targeted Drug Development
Presenter: Dr. Coleman Obasaju, Senior Medical Director, Lilly Oncology and Global Leader, Diversity in Clinical Research, Eli Lilly and Company
Hospitals and pharmas desperately need to get more Blacks, Latinos and Asians in their clinical trials. Learn how pharmaceutical leaders are partnering with not-for-profits to elicit specific information that will improve outcomes for these populations for diseases such as diabetes, heart disease and cancer. Get best practices in using resource groups to find and encourage more diversity in clinical trials.
1:30–2 p.m. Reducing the Black and Latino Physician Shortage
Presenter: Maia McCuiston Jackson, MD, FAAP, Physician Director of Multicultural Services Mid-Atlantic Permanente Medical Group
Blacks are now 14 percent of the U.S. population and 4 percent of physicians’ Latinos are 16 percent of the population and 5 percent of physicians. What can hospitals do to create a pipeline of physicians from these groups and to effectively recruit and retain them? Hear how one leading healthcare organization is proactively addressing the gap.
2:15–2:45 p.m. Quantifying Health Disparities and Linking Multicultural Marketing To Sales
Presenter: Steven Millerman, CEO, Prime Access
Tracking multicultural marketing investments and measuring ROI is no longer an impossibility. Hear about identifying and quantifying disparities and as well as linking multicultural marketing and using resource groups for maximum impact.
2:45–3:30 p.m. Panel: Resource Groups—Building Engagement and Culturally Competent Care
Confirmed Panelists: Nancy Di Dia, Executive Director, Diversity, Inclusion & Engagement, Boehringer Ingelheim; Le Joyce Naylor, Executive Director, Diversity & Inclusion, Cleveland Clinic; Tracy Edmonds, Director, HR and Diversity, WellPoint
A panel of diversity executives shows how resource groups provide patient/consumer insights in a hospital, a pharmaceutical company and a health insurance company. Key issues to be discussed:
- How resource groups improve outcomes by providing services such as translations, cultural intelligence and connections to community organizations
- How groups for people with disabilities, LGBT employees, caregivers, younger and older workers, and veterans contribute to opportunities for recruitment, retention and development of employees, and help build stronger partnerships with communities.
- How resource groups help develop a multicultural base for clinical trials and market research
3:30–4 p.m. Improving Patient Medication Adherence: The Role of the Retail Pharmacy and Retail Clinics
Presenter: Anita M. Allemand, PharmD., Vice President, Product Innovation and Management, CVS Caremark
Poor adherence to medication leads to increased risk of hospitalization—and dramatically higher healthcare costs. The retail pharmacy is playing an increasingly important role in ensuring that patients take medications as directed. Learn about CVS Caremark’s research on medication adherence and how cultural competence among pharmacists can impact patient adherence to medication and treatment. Also hear about ways in which retail clinics are providing access to quality care for underserved populations who might not otherwise have access to medical professionals.
4 p.m.–4:30 p.m. How Hospitals Develop Supplier-Diversity Initiatives
Presenter: Dr. Glenn Croxton, Director, Vendor Compliance and Management, Henry Ford Health System
How are hospitals growing supplier-diversity efforts to mirror the increasing diversity of their patient base and using these efforts to strengthen community ties? How are suppliers mentored and trained to ensure they are ready to compete in the hospital environment?
4:30 p.m. Closing Remarks, Luke Visconti
DiversityInc’s primary event focus is on our corporate customers, who are in attendance to network and enjoy the event. Soliciting business is not permitted. Consultants are welcome at our event dinners but are not permitted at the learning sessions.