Retention: 5 Strategies to Maximize Employee Loyalty

This Latino employee-resource group kept its talented managers from leaving because of cultural gaps. What can you learn from their experience?

employee resource groups retentionYou’ve done the leg work to set up employee-resource groups. But are you using them to full potential? Take a cue from Accenture (No. 23 in The 2011 DiversityInc Top 50 Companies for Diversity).

Several years ago, this company nearly lost several of its young, Latino managers. A cultural communications gap had left them feeling so uncomfortable that they considered leaving the company for better prospects—that is, until Accenture’s Latino employee-resource group took the initiative and met with corporate leaders to address the issue.

In Employee-Resource Groups & Retention, DiversityInc reveals the details behind this retention best practice and provides five key lessons to understanding and solving cultural-competence through employee-resource groups. These best practices are must-learns for employee-resource groups to successfully improve retention among all employees, especially people from traditionally underrepresented groups who leave at faster rates than white men.

The five lessons include:

  • How to ensure your employee-resource groups understand their mission­
  • Why you must train employee-resource-group leadership
  • The benefits of exposing members to senior leaders
  • How to communicate employee-resource-group success throughout the organization
  • Why you need to measure and document their impact on engagement and retention

Read Employee-Resource Groups & Retention at BestPractices.DiversityInc.com.

For more best practices on employee-resource groups, read Why Employee-Resource Groups Are Business Resource Groups and How Do We Get Hourly Workers in Employee-Resource Groups?

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