Mayo Clinic Announces Video Storytelling Campaign with Hispanic Patients and Doctors

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Emily Hiatt
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Email: newsbureau@mayo.edu

Mayo Clinic Announces Video Storytelling Campaign with Hispanic Patients and Doctors

ROCHESTER, Minn. — Mayo Clinic has announced the launch of a global storytelling campaign for the Hispanic community. Historias Mayo shares the stories of some of Mayo’s inspiring Hispanic patients and doctors.

[MULTIMEDIA ALERT: Video of Dr. Noseworthy is available on the Mayo Clinic News Network.]

“The legacy and history runs deep between Mayo and the Hispanic community,” says John Noseworthy, M.D., president and CEO of Mayo Clinic. “Historias Mayo celebrates and deepens that bond. It reflects our commitment to meeting the health care needs of Hispanic patients and communities worldwide.”

As a result of the international travels of Mayo’s founders Drs. William and Charles Mayo, patients from Latin America began traveling to Rochester, Minnesota, for care at Mayo Clinic in the early 1920s. Today, Mayo continues to treat thousands of patients from Latin America every year, and an ever-growing number of U.S. Hispanic patients.

“Our founders understood the value of diverse talents, backgrounds and beliefs in providing the best care to patients — and that core belief persists today at Mayo Clinic,” explains Dr. Noseworthy.

Historias Mayo reflects Mayo’s recently enhanced investment in engagement with Spanish-speaking audiences globally through community collaborations around patient care, research and education. Historias Mayo also complements Mayo’s growing influence in Hispanic social media (www.twitter.com/ClinicaMayo and www.facebook.com/MayoClinicEspanol) and its recently redesigned Spanish webpages at www.mayoclinic.org/espanol.

Historias Mayo launches with six stories:

Adrián Fernandez, Mexico’s beloved car racing champion, gives Mayo Clinic unfettered access during his 24 hours of Le Mans race in France. This video captures the intensity Fernandez faces as an elite athlete, and he reveals how Mayo Clinic has been by his side throughout his career.

Newlyweds Johanna Iturrino, M.D., and Benjamin Zendejas, M.D. are two young physicians completing their training at Mayo Clinic. They give an inside look at what it means to be Mayo Clinic residents, while sharing their heartwarming love story. Dr. Iturrino also discusses her very personal journey as a multiple sclerosis patient.

Another video follow Mayo Clinic neurologist Zbigniew Wszolek, M.D., to Bogotá, Colombia, to meet and treat the first patient in Latin America to be diagnosed with Perry syndrome, a rare genetic and fatal neurological disorder. The story documents the patient’s daughters, her Colombian neurologist and the Mayo doctor as they connect to begin their journey toward a cure for her disease.

Mayo Clinic neurologist and psychiatrist Daniel Drubach, M.D., plays classical flamenco guitar while telling his passionate story from childhood in Argentina to becoming a physician at Mayo Clinic. He weaves a ribbon between the mind, the brain and music.

Mind-body alignment plays a role in treatment of complex conditions at Mayo Clinic, and pulmonologist Roberto Benzo, M.D., an Argentine-born physician, describes how he improves patient outcomes through meditation and mindfulness practices.

Venezuela’s championship fencer Carmen Militza Perez is now Mayo Clinic’s Carmen Terzic, M.D., Ph.D. She is currently leading the world in development of adult stem cells designed to repair damaged cardiac tissue. She discusses how her past competitive spirit has driven her to a career in medicine with a goal to improve patients’ quality of life.

New patient stories will be shared on Historias Mayo throughout 2013.

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About Mayo Clinic

Mayo Clinic is a nonprofit worldwide leader in medical care, research and education for people from all walks of life. For more information, visit www.mayoclinic.org and www.mayoclinic.org/news.

Journalists can become a member of the Mayo Clinic News Network at http://newsnetwork.mayoclinic.org for the latest health, science and research news and access to video, audio, text and graphic elements that can be downloaded or embedded.

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