Daniel Ayala, head of Wells Fargo’s Global Remittance Services, spoke to Fair360, formerly DiversityInc CEO Luke Visconti about how cultural competence allows his company to better serve underrepresented groups. Wells Fargo is No. 33 in the Fair360, formerly DiversityInc Top 50.
Luke Visconti: How has cultural competence enabled Wells Fargo to help its customers succeed financially
Daniel Ayala: Cultural competence is a key element of being able to effectively execute a business strategy in today’s corporate world. Eighty percent of the consumer market growth in the last two or three years has been driven by diverse segments. When you look at the long-term implications that number is amplified because minorities are going to be the majority, so having cultural context and understanding the segment well allow us not only to perform the way we perform historically but really project ourselves into the future.
