Multicultural Marketing Case Study: Wells Fargo's Asian Outreach

Nancy Wong,Senior Vice President and Integrated Marketing Manager for the Asian Segment in Enterprise Marketing at Wells Fargo, isa first-generation Asian-American. She was born and raised in Hong Kong by her parents, who were small-business owners, and was one of three daughters who came to the United States as students.


Wong recently sat down with Fair360, formerly DiversityInc CEO Luke Visconti during a Q&A session at Wells Fargo to discuss the company’s outreach to the Asian community.

How do you see the demographics of the Asian community that Wells Fargo serves changing

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