Workplace Diversity: Do White Men Really Need Diversity Outreach?

Workplace diversity includes ALL employees. See how companies are showing white men what's in it for them.

Workplace diversity includes ALL employees. But how do you reach white men and make them understand that they are part of diversity?

Generating buy-in from white men is a challenge in some companies, especially for middle management. Even the DiversityInc Top 50 companies are split on strategies, with some choosing to directly focus on white men as a demographic group while others insist they are included in all workplace-diversity efforts.

In Do White Men Really Need Diversity Outreach? DiversityInc’s Barbara Frankel, Senior Vice President and Executive Editor, addresses this issue head-on in a 3,124-word analysis. Frankel interviewed 20 companies to learn how they handle including white men in their workplace-diversity efforts.

Companies include: Sodexo (No. 2 in The 2012 DiversityInc Top 50 Companies for Diversity), PricewaterhouseCoopers (No. 1), Merck & Co. (16), CSX (No. 23), Aetna (No. 24), Health Care Service Corporation (No. 19), AXA Equitable (one of DiversityInc’s 25 Noteworthy Companies), Harley-Davidson, Ameren, Comerica, Choice Hotels, Staples and the Army & Air Force Exchange.

Readers will also receive need-to-know answers to key questions in workplace diversity including:

  • Can white men be diversity leaders in the workplace?
  • What aggressive workplace-diversity efforts are companies, such as Coca-Cola and PricewaterhouseCoopers, making?
  • Why do you need to keep senior management accountable for diversity efforts in the workplace?
  • How can you make a business case for workplace diversity to middle managers?
  • How will creating an action plan help make workplace diversity meaningful?
  • Should white men have resource groups?

Read Do White Men Really Need Diversity Outreach? at

Watch the video below to hear DiversityInc CEO Luke Visconti discuss the business case for workplace diversity and why it is important for ALL groups to be included in diversity efforts.

Read DiversityInc CEO Luke Visconti’s Ask the White Guy column, Can a White Man Speak With Authority on Diversity?, for more on this subject.

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