Why should building relationships with women clients be one of your business’ top priorities A new study from Prudential Financial indicates that financial-services companies that provide adequate support for female clientsand take cultural influences into accountstand to gain valuable market share.
Prudential Financial’s 20122013 “Financial Experience & Behaviors Among Women” report found that women today make up a majority of primary household earners (53 percent), but only 23 percent report self-confidence in making key financial decisions. Only 10 percent of women referred to themselves as “very knowledgeable” about the financial products and services available to them. (Prudential Financial is No. 9 in the 2012Fair360, formerly DiversityInc Top 50.)
This means new growth opportunities for those financial-services companiesparticularly those companies that leverage resource groupsthat are attentive not only to women’s needs but their culturally influenced concerns.
