Ask DiversityInc: What Are Best Practices for Leveraging Diversity Awards & Lists?
Strategic branding of diversity-related awards can attract attention from potential recruits, employees, customers and clients, suppliers, and community and government influencers. Seeing the logo of an organization that is important to these constituents on a company’s website or marketing materials can instantly make a strong impact.
Companies that most effectively market diversity-related awards make the connection between the awards and talent development or customer populations:
PricewaterhouseCoopers, No. 1 in the DiversityInc Top 50, has an extensive awards page accessible through the About Us tab on its homepage. The page is divided into three sections that highlight awards related to the firm’s talent: Top Employer, Diversity/Inclusion and Women. Some of the awards featured prominently include:
- Ranking No. 1 on the DiversityInc Top 50 and ranking on five of DiversityInc’s other lists: No. 1 on Companies for Recruitment & Retention, No. 1 on Companies for Executive Women, No. 5 on Companies for Global Diversity, No. 6 on Companies for LGBT Employees and No. 8 on Companies for Asian Americans.
- Receiving a 100 percent rating on the Human Rights Campaign’s Corporate Equality Index from 2006–2013.
- Receiving the 2012 NABA Corporate Partner of the Year Award from the National Association of Black Accountants, a key industry-related partner.
Kaiser Permanente, No. 3 in the DiversityInc Top 50, promotes its diversity awards in the News Center section of its website. For example:
- Kaiser Permanente points out its 100 percent rating on the Corporate Equality Index but also cites top marks from the Human Rights Campaign’s 2012 Healthcare Equality Index.”
- The Kaiser Permanente Latino Association resource group’s Northern California chapter is highlighted for being recognized by the U.S. Hispanic Chamber of Commerce.
–Debby Scheinholz, Vice President of Consulting, DiversistyInc
