by Debby Scheinholtz
One in three U.S. adults has gone online to figure out a medical condition, according to the Pew Internet and American Life Project. In addition, in the era of the Affordable Care Act, patientsincluding newly insured Blacks and Latinoswill be more likely to choose their hospitals; patients are now checking out online hospital reviews before checking in.
Hospitals have to be savvy in targeting social media to relevant demographic groups. Here’s what’s new.
