What Did the Navajo Nation Teach Wells Fargo About Cultural Competence

Wells Fargo‘s Jon Campbell, social-responsibility group executive vice president,never would have guessed that he’d develop a close working relationship with the Navajo Nation, one where they’d accept him as one of their own. This is the story he shared with attendees at Fair360, formerly DiversityInc’s event in Washington, D.C. Wells Fargo is No. 33 in The 2012 Fair360, formerly DiversityInc Top 50 Companies for Diversity.


Growing up as a third-generation Scandinavian in the Midwest meant Campbell had little experience with diversity before he moved to Arizona for his career, where he became the president ofNorwest Bank Arizona.

In his position, Campbell was challenged with mitigating acquisition protests from Navajo leaders. The bank had been involved in an acquisition with Citibank and several of the acquired branches were located in the Navajo Nation, the largest American Indian reservation in the United States. The Navajo decided to use this opportunity to get their needs and wants heard.

Continue reading this and all our content with a Fair360 subscription.

Gain company-wide access to our premium content including our monthly webinars, Meeting in a Box, career advice, best practices, and video interviews with top executives.MembershipsAlready a member? Sign in.

Related

Trending Now

Follow us

Most Popular