2017 DiversityInc Top 50 Announcement Event

Diversity Branding: Build Credibility, Close the Deal

IBM's Director of Workforce Communications Jim Sinocchi shared critical corporate-branding advice at DiversityInc's event: how to get the word out about your organization's diversity commitment, build credibility, and make your message resonate. "I can't tell you how many deals were closed when we started to talk about diversity," he said.


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