The 2014 DiversityInc Top 50 Announcement Event
April 22 • New York City • Sold Out! Click Here To View Registered Companies

BASF: No. 31 in the DiversityInc Top 50

BASF logo

Company Information

U.S. Headquarters: Florham Park, N.J.
Global Employees: 110,782
U.S. Employees: 14,377
Last Year’s DiversityInc Top 50 Ranking: DiversityInc’s 25 Noteworthy Companies

Why It’s on the List


BASF has been focused on improving its D&I initiatives for the past two years and makes the list for the first time. The company will be honored in October as DiversityInc’s Top Company for Diversity-Management Progress.

With a strong executive diversity council that’s very involved with Chief Diversity Officer Patricia Rossman, the company has made remarkable strides in creating an inclusive workplace in its U.S. offices. Executive compensation is now linked to D&I goals and the company uses an in-depth dashboard to assess year-to-year metrics. That  dashboard was showcased at DiversityInc’s Innovation Fest! last year. The dashboard measures leadership behavior that drives improvements, including promotions, cross-unit movement, representation, years of service and source of hire.

Having started a mentoring program within the last year, which was featured in our web seminar on mentoring, the company has already noticed improvements in its human-capital demographics. The top three levels of the company participate.

The company has made substantial progress with its resource groups. Employees are polled on the value of the groups’ programming. The company has groups for Blacks, Latinos, Asians, women, LGBT employees, new-career employees, and women working in construction.

Diversity Leadership

Hans Engel
Chairman and CEO

“At BASF, we create chemistry for a sustainable future. One of the most important ways we do this is by recognizing, appreciating and leveraging diversity. This drives our efforts to attract, develop and retain the best team, and use the power of diversity as a competitive advantage and key to personal and professional growth.”

Patricia Rossman
Chief Diversity Officer

“We have developed a Talent/Diversity Dashboard that goes beyond traditional representation measures and gets to the heart of the leadership behaviors that support a diverse and inclusive work environment. This is providing important insights, helping to change minds and behaviors, and leading to a greater appreciation of the positive role diversity plays in creating a great place to work.”